Our Role
We worked closely with Kema’s leadership team to bring their vision of an efficient financial management platform to life. Our role spanned discovery, identity creation, user journey mapping, and iterative prototyping, leading to a seamless experience for SMEs. We also played a pivotal role in adjusting the platform for its second phase, aligning it with new business needs and a different customer segment.
Logo and Visual Identity Design
User Journey Mapping & Prototyping
Mobile & Web Application Design
User Testing & Iterations
Website Design & Development
Identity Update and UX/UI Audit for New Market Segment
Challenges
Developing Kema’s platform involved tackling multiple challenges related to design, scalability, and adapting to changes in business goals.
Designing an intuitive web and mobile app experience for SME teams
Understanding diverse market demands and customer behavior
Adapting to changing business goals during product evolution
Ensuring scalability for long-term use and adaptability
Simplifying complex processes like expense management and reporting
Balancing ease of use with powerful automation features
Despite the dynamic nature of Kema’s business evolution, our approach allowed us to continuously adapt the design and user experience, addressing both initial and evolving needs without sacrificing functionality or user satisfaction.
Solution
We developed a flexible platform that adapted to Kema’s evolving business needs. Initially focused on validating the virtual corporate card concept for SMEs, we created a user-friendly interface for card issuance, expense management, and reporting. As Kema shifted toward accounts receivable automation, we updated key platform elements to align with the new direction. Additionally, we designed a marketing website to showcase product benefits and enable user registration.
Discovery & Strategy
Collaborated closely with stakeholders to define product needs, business goals, and user personas through comprehensive research.
Logo & Visual Identity
Designed a fun, team-oriented identity for the early product, evolving into a more serious, business-oriented look as the product matured.
Mobile & Web Application Design
Developed clean, functional mobile and web apps with virtual card management, expense tracking, and team spending controls.
User Testing & Iterations
Conducted rigorous testing with target users, refining the user journey and interface based on feedback and business shifts.
Marketing Landing Page
Designed and developed a marketing landing page to showcase product features, provide information, and facilitate user registration for demos.
Web Portal Update
Updated the portal theme, designed key components, and created essential pages and interactions, ensuring the platform’s usability.
Our iterative process allowed Kema to validate its early business model and transition smoothly into its new focus, ensuring that the platform could grow alongside its evolving market.
Value Delivered
Kema’s transformation from a virtual card platform to a robust accounts receivable management system was a pivotal achievement. Our design and strategic efforts helped create a scalable solution that delivered significant value to both early and later stages of the business.
Seamless user experience leading to faster onboarding and adoption rates
Increased user engagement with streamlined expense management tools
Enhanced platform scalability to support both SMEs and larger enterprises
Continuous improvements through iterative design and real-world user feedback
Elevated visual identity that resonated with both early-stage users and the new B2B market segment
