Our Role
Our vision for Numa is to be the go-to financial platform for freelancers, offering seamless tools for managing every aspect of their financial lives. We aim to empower users with simple, effective solutions that support their independence and growth in an evolving freelance economy.
Product & Market Discovery
Logo & Identity Design
Mobile App Design & Prototyping
Marketing Website Design & Development
User Testing & Iteration
Challenges
The primary challenge was transforming Numa from an invoicing tool to a full-service banking platform while maintaining user trust. Balancing the platform’s expanded functionality with ease of use and ensuring a seamless brand transition required careful planning and execution.
Maintaining user loyalty during a complete brand overhaul.
Identifying and addressing the evolving financial needs of freelancers.
Simplifying a multifaceted service offering without diluting functionality.
Ensuring consistency across the rebranding, app, and web platform.
Designing a flexible app architecture to support future service expansions.
Managing tight deadlines for prototyping, testing, and launch phases.
Handling user feedback and usability issues during testing and iteration.
Bridging the gap between an invoicing platform and a banking service.
The main challenge was preserving Numa’s essence while expanding its capabilities, all while ensuring that users felt the transition was seamless and beneficial.
Solution
We focused on delivering a user-centered, flexible design that aligned with Numa’s expanded vision through iterative processes and feedback.
Discovery & Strategy
Conducted research to understand freelancer pain points, guiding the design and service strategy.
Brand Identity
Rebranded Numa to reflect its shift to full-service financial solutions, with a modern, approachable identity.
Mobile App
Developed a streamlined app with easy access to invoicing, banking, and financial tools.
Landing Page
Created a clear, engaging landing page to communicate Numa’s transition and expanded offerings.
User Testing & Pivoting
Used feedback from freelancers to refine features and ensure alignment with real-world needs.
Numa’s branding reflects its modern, innovative approach to freelancer financial solutions. The sleek, minimalist logo uses a fresh, professional color palette of dark and light tones, symbolizing trust and versatility. The rounded typography and clean design are approachable, with the "U" mark being the used glyph, it communicates that Numa cares first and foremost about U (You) the freelancer. The icons are simple and intuitive, capturing key aspects of Numa’s offerings, from invoicing to banking, all designed to provide freelancers with seamless, comprehensive financial tools.
Value Delivered
Through our design and development process, Numa was transformed into a platform that empowers freelancers with essential financial tools, all within an intuitive and adaptable interface.
Numa’s brand evolved into one that resonates deeply with freelancers and their unique financial challenges.
The platform now offers a seamless user experience that integrates invoicing, banking, and financial management into a single cohesive app.
Improved user satisfaction by addressing key pain points uncovered during testing and feedback.
A scalable and flexible digital product that allows Numa to continually add services without compromising the user experience.
