Our Role
Orient is a digital platform that enables shippers and carriers across the Middle East, starting with Jordan, to seamlessly manage their freight, bookings, and shipments. In an era where efficient freight logistics are essential to global trade, our team embarked on a product discovery journey to address the challenges faced in managing and tracking shipments. By developing a user-centered digital experience, we aimed to simplify the process and improve operational efficiency.
Problem Discovery
User Research & Analysis
Product Exploration
Design Solution & Experimentation
Challenges
Managing and organizing daily shipments is often overwhelming and complicated. The shipment process involves coordinating suppliers with loads, managing the Nafith gateway, handling service providers, and ensuring clear communication with clients, all while grappling with fluctuating prices and logistical constraints.
Dependence on phone calls and offline booking management.
Insufficient tracking and visibility tools.
Capacity constraints and difficulty securing trucks on demand.
Industry strikes caused by economic and regulatory factors.
Lack of real-time communication between shippers, carriers, and logistics managers.
Administrative delays due to manual paperwork.
We proposed a comprehensive strategy to streamline the shipment process, distribute loads effectively, coordinate on-ground services, send shipment notifications, and provide real-time tracking links to clients.
Solution
Through collaborative workshops with logistics managers, IT professionals, and end-users, we gathered critical insights into the current freight management process, identifying key pain points and opportunities for improvement.
Discovery & Strategy
In-depth research uncovered the complexities of the shipment booking process and informed the creation of tailored digital solutions.
Digital Process Development
We digitalized the shipment booking process, designing intuitive user flows for booking, scheduling, and tracking.
Market Assessment & Pricing Study
We conducted market and competitor analysis, developing user-friendly pricing models to simplify decision-making.
Mobile Application & Admin Portal Design
We created responsive interfaces for both the mobile app and admin portal, ensuring seamless user interaction and efficient management.
User Research & Personas
Through interviews and focus groups, we defined key user personas, guiding user-centric design and feature development.
This strategy helped us develop a clear understanding of the specific needs of each stakeholder, ensuring that the solution addressed their pain points and improved the overall process.
We developed user-centric flows, ensuring the application and portal covered all the necessary processes and stakeholder interactions. The focus was to design a system that is intuitive and easy to navigate. We categorized features such as order management, real-time tracking, and document submission for a seamless user experience.
Value Delivered
Through our discovery process, we aligned business goals with user needs, developed competitive pricing models, and defined user groups for tailored features. Our solution streamlined the shipment booking process, improved operational management, and enhanced user experience across mobile and admin platforms.
The platform aggregates driver and client data for easy access and assignment.
Drivers benefit from fair shipment distribution and automated notifications via WhatsApp.
Suppliers and clients can easily add shipments and track their assigned drivers, ensuring a smooth process from booking to delivery.
