Our Role
We worked with Sanaam’s leadership to bring their vision of financial freedom to life. From discovery sessions to brand identity creation and user experience design, we ensured the platform resonated with users. The name “Sanaam,” meaning camel hump in Arabic, reflects its mission—just as camels store energy, Sanaam empowers users to save and access their earnings.
Product & Market Discovery
Naming, Logo, and Identity Design
Mobile App Design & Prototyping
Marketing Website Design & Development
User Testing & Iteration
Challenges
Redefining how users interact with their earned wages posed several challenges, particularly in adapting to diverse user behaviors and financial needs. Our team faced the following key challenges:
Understanding the financial behaviors and needs of diverse user groups
Designing a seamless experience for accessing earned wages in real-time without friction
Creating a brand identity that clearly communicated Sanaam’s value proposition in a competitive fintech space
Iterating designs based on real-world feedback from user testing
Building a mobile app that could scale alongside Sanaam’s growth
Handling sensitive financial data while adhering to regulations
Despite the complexity of redefining a financial platform for diverse users, our comprehensive approach allowed us to deeply understand Sanaam’s market, users, and challenges. This insight enabled us to craft solutions that addressed both immediate and long-term goals, creating a seamless experience for all stakeholders.
Solution
Our team developed an intuitive and user-friendly experience, providing employees with access to their earned wages on demand. From product naming to user journeys, we ensured that every interaction was frictionless and aligned with Sanaam’s goals.
Discovery & Strategy
Conducted extensive research with target users and stakeholders to understand key financial pain points and market needs.
Brand Identity
Crafted the name, logo, and visual identity, ensuring that Sanaam’s brand resonated with both employers and employees.
Mobile App & Website Design
Designed a clean, functional mobile app that allowed users to withdraw wages, track savings, and manage expenses effortlessly.
User Testing
Iterated on wireframes and prototypes through focus groups, refining the product based on real-world feedback.
Post-launch Iteration
After the launch, we continuously improved the user interface and experience based on ongoing customer feedback.
By integrating user feedback and data-driven insights, we delivered a platform that is intuitive, scalable, and secure. Our efforts in branding, design, and development resulted in a streamlined experience that empowers users while supporting Sanaam’s vision of financial freedom.
Value Delivered
The Sanaam platform transformed financial access for employees, enabling seamless earned-wage access and financial autonomy.
Increased user satisfaction with a streamlined app interface, enhancing ease of use and accessibility.
Improved financial literacy through intuitive educational tools integrated into the platform.
Enhanced employer engagement, leading to greater workforce adoption and satisfaction with the service.
Higher user retention as employees continued to access their earnings with ease and security.
