Our Role
We envisioned Kohl as a comprehensive solution for businesses of all sizes, from solo freelancers to large salons and spas. Our goal was to deliver intuitive tools that simplify bookings, service management, and business operations, empowering users to efficiently manage their businesses while enhancing the customer experience.
Product & Market Discovery
Naming Exploration
Mobile App Design & Prototyping
Multiple UI Design Approaches & Iterations
Wireframes & Prototype for Service Providers and Admins
Final Report (Surveys, Competitive Audit)
Challenges
Designing a platform that caters to diverse business needs and various user roles posed several challenges. Our focus was on creating a seamless, user-friendly solution that worked for small businesses, large salons, and freelancers, all while ensuring scalability and cultural relevance for an Arabic-speaking audience.
Developing a solution that caters to businesses of all sizes, from freelancers to large salons
Ensuring a culturally relevant, Arabic-first user interface that’s easy to use for regional customers
Managing a wide range of appointment types, provider availabilities, and customizable services
Creating a standout experience that differentiates Kohl from existing booking platforms by offering advanced features and localization
In summary, the core challenge was building a platform that could meet the needs of different users—from freelancers to large enterprises—while delivering an intuitive, localized experience.
Solution
Our solution involved designing an integrated booking system with separate platforms for customers, service providers, and administrators, all tailored to provide a seamless, user-friendly experience across mobile, tablet, and desktop interfaces.
Discovery & Strategy
Conducted comprehensive research to understand the unique needs of customers, service providers, and administrators, informing the product’s design and functionality.
Prototyping
Created wireframes and prototypes for mobile, tablet, and desktop apps to ensure a smooth, multi-platform experience for all stakeholders.
Mobile App Design
Focused on a streamlined, user-friendly mobile app to allow customers to book services with ease. • User Flows, Surveys, Personas: Developed detailed user journeys and personas through surveys and research, ensuring the platform met the needs of each type of user—customer, provider, and administrator.
Through this approach, we delivered a product that bridges the gap between service providers and customers, offering an integrated platform that ensures seamless management for all parties.
Value Delivered
The Kohl platform offers a fully integrated solution that caters to the diverse needs of salons, spas, and freelance service providers. By focusing on an intuitive user experience and cultural relevance, the platform empowers businesses of all sizes to streamline their operations and enhance customer satisfaction.
Freelancers can manage their own services and bookings, offering them independence and opportunities for growth.
Admins have the flexibility to create and modify service packages, offerings, and provider details to suit their business needs.
Designed with a user-friendly, Arabic-first interface that meets regional and cultural preferences.
Seamless booking and management experience for customers, service providers, and administrators across mobile, tablet, and desktop.
